BRAND
Brand is the name which communicates the quality and identity of an organization. It is very important aspect and forms an integral part of the company. Marketers need to constantly improve the image and the perception of the audience and consumers about the brand and make it in tune with their needs and desires. Also brand should deliver more than just the needs of the consumers. It needs to give the consumers more than what they expect and also should be able to meet up to their expectation. A brand is a mirror image of the company and therefore forms a very important and significant part of the strategic planning of the company.
Formulation of the plan as to how to develop a brand and position itself is very important. It has to be done in accordance to the needs, wants and preferences of the consumers. Also it has to be done in accordance to what the company actually has in its vision and mission. Combining these two i.e. the company’s objectives and the consumer’s needs is very crucial for a marketer and has to be done with a lot of in-depth research and analysis. Data collection and research of the market as well as the consumer’s needs becomes very important tools. All the plans are to be based on this and therefore its critical analysis and interpretation becomes a prerequisite. Also understanding of company’s goals and its objectives helps in better formulation of plan so as to establish a brand successfully in the minds of the consumers.
Competitors also play a very important role. What they offer to the consumers and how they deliver it, is an important aspect which has to be understood. Also how efficiently they are able to meet consumer’s expectations and who are their target consumers is crucial information. A marketer has to build his strategy on this and develop and build the brand in such a way that it meets points of parity which is offered by the competitor and yet they are able to offer the consumer something new which will attract them to the brand and also help in their retention.
A marketer also has to carefully study the market and take crucial decision as to who their target consumers will be and how will they position themselves in their minds. It’s a very important aspect as capturing the mind and heart of the audience and consumers is what the target of the brand is. A brand is developed to serve only one purpose and that is to build itself in the minds and heart of the consumers, so that they are attached to it emotionally and start linking themselves to the brand.
Developing such a brand is a challenge for a marketer, but never the less it’s a challenge which if well understood and strategied can offer a lot of advantage to the company and help it is getting more customers and also increase consumer loyalty towards the organization.
A brand has to be developed keeping in mind certain aspects, in order to it to serve its function effectively and efficiently. First is that it should be able to communicate to it consumers what the brand actually stands for and how it will be advantageous for the consumers to be associated wit it. Secondly, brand retention plays a crucial role. It’s important for the target audience to remember the brand. For this, the brand has to communicated in a way tat will help in its being imprinted in the minds of the audience as well as the consumers. Advertising, creating and using brand elements ( such as well known personalities) , etc helps in achieving this goal. Thirdly, the brand should serve the actual purpose for which it is created and developed. It should be in sync with the goals which the marketer has set and also with the strategy which had been developed.
Lastly, checking and feedback forms an important aspect. Audience’s reaction and acceptance of the brand has to be understood and analysed. Also how to make the brand more stronger and more advantageous for the consumers in order to increase their involvement and commitment is very crucial.
Brand is the representation of the company or the organization and is therefore a very delicate and yet the most powerful tool, which if properly developed, build and maintained can benefit the company to large extent and help it in its attainment of its mission along with its vision.
Formulation of the plan as to how to develop a brand and position itself is very important. It has to be done in accordance to the needs, wants and preferences of the consumers. Also it has to be done in accordance to what the company actually has in its vision and mission. Combining these two i.e. the company’s objectives and the consumer’s needs is very crucial for a marketer and has to be done with a lot of in-depth research and analysis. Data collection and research of the market as well as the consumer’s needs becomes very important tools. All the plans are to be based on this and therefore its critical analysis and interpretation becomes a prerequisite. Also understanding of company’s goals and its objectives helps in better formulation of plan so as to establish a brand successfully in the minds of the consumers.
Competitors also play a very important role. What they offer to the consumers and how they deliver it, is an important aspect which has to be understood. Also how efficiently they are able to meet consumer’s expectations and who are their target consumers is crucial information. A marketer has to build his strategy on this and develop and build the brand in such a way that it meets points of parity which is offered by the competitor and yet they are able to offer the consumer something new which will attract them to the brand and also help in their retention.
A marketer also has to carefully study the market and take crucial decision as to who their target consumers will be and how will they position themselves in their minds. It’s a very important aspect as capturing the mind and heart of the audience and consumers is what the target of the brand is. A brand is developed to serve only one purpose and that is to build itself in the minds and heart of the consumers, so that they are attached to it emotionally and start linking themselves to the brand.
Developing such a brand is a challenge for a marketer, but never the less it’s a challenge which if well understood and strategied can offer a lot of advantage to the company and help it is getting more customers and also increase consumer loyalty towards the organization.
A brand has to be developed keeping in mind certain aspects, in order to it to serve its function effectively and efficiently. First is that it should be able to communicate to it consumers what the brand actually stands for and how it will be advantageous for the consumers to be associated wit it. Secondly, brand retention plays a crucial role. It’s important for the target audience to remember the brand. For this, the brand has to communicated in a way tat will help in its being imprinted in the minds of the audience as well as the consumers. Advertising, creating and using brand elements ( such as well known personalities) , etc helps in achieving this goal. Thirdly, the brand should serve the actual purpose for which it is created and developed. It should be in sync with the goals which the marketer has set and also with the strategy which had been developed.
Lastly, checking and feedback forms an important aspect. Audience’s reaction and acceptance of the brand has to be understood and analysed. Also how to make the brand more stronger and more advantageous for the consumers in order to increase their involvement and commitment is very crucial.
Brand is the representation of the company or the organization and is therefore a very delicate and yet the most powerful tool, which if properly developed, build and maintained can benefit the company to large extent and help it in its attainment of its mission along with its vision.
Hmmmm.....great blog mam
ReplyDeleteBrand personified thru it !..tats uu
:))
three cheers
good job dear
ReplyDeletethree cheers to ur blog
:))
MALA.... a brand personified..n a successful one at that
:)